THE NEW STRATEGIC BRAND MANAGEMENT

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THE NEW STRATEGIC BRAND MANAGEMENT

Statement of Responsibility

Author(s)

JEAN-NOËL KAPFERER - Personal Name

Edition

Call Number

ISBN/ISSN

978 0 7494 5085 4

Subject(s)

strategic Management

Classification

NONE

Series Title

THE NEW STRATEGIC BRAND MANAGEMENT

GMD

Strategic Management

Language

English

Publisher

Kogan Page Limited

Publishing Year

2008

Publishing Place

London

Collation

Specific Detail Info

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