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Marketing Management in Practice
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Welcome to the CIM Revision Cards from Elsevier/Butterworth–Heinemann. We hope you will find these useful
when coming to revise for your CIM exam. The cards are designed to be used in conjunction with the CIM
Coursebooks from Elsevier/Butterworth–Heinemann, and have been written specifically with revision in mind.
They also serve as invaluable reviews of the complete modules, perfect for those studying via the assignment
route
n Learning outcomes at the start of each chapter identify the main points
n Key topics are summarized, helping you commit the information to memory quickly and easily
n Examination and revision tips are provided to give extra guidance when preparing for the exam
n Key diagrams are featured to aid the learning process
n The compact size ensures that the cards are easily transportable, so you can revise any time, anywhere
To get the most of your revision cards, try to look over them as frequently as you can when taking your CIM
course. When read alongside the Coursebook they serve as the ideal companion to the main text. Good luck –
we wish you every success with your CIM qualification!
John Williams - Personal Name
1st Edition
07506 62883
Marketing Management in Practice
Management
English
Elsevier Butterworth-Heinemann
2004
1-125
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