Record Detail Back
Encyclopedia of Major Marketing Campaigns
- Share to:
Thomson Gale published the first volume of the Encyclopedia of Major Marketing
Campaigns in 1999. It included nearly 500 essays, each on an important advertising
campaign of the twentieth century. The present volume serves as an update to the first,
offering an additional 474 essays on campaigns that appeared between the late 1990s and
2005.
There were three main criteria for selecting a campaign: its conceptual value or
innovation (sometimes represented by the winning of awards); the importance of the
company or brand for which it was run; and its effectiveness in selling the advertised
product or service. The campaigns covered in this book were for products or services in
various categories, such as alcoholic and other beverages, automobiles, food items, footwear,
insurance, public service, pharmaceuticals, and telecommunications
Thomas Riggs - Personal Name
2nd Edition
13: 978-1-4144-0607-
NONE
Encyclopedia of Major Marketing Campaigns
Makerting
English
The Thomson Corporation.
2007
1-1901
LOADING LIST...
LOADING LIST...