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Book Marketing Basics
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Let me digress for a moment. When I started my career
as an author, I knew nothing about marketing and less
about networking. My marketing plan consisted of
traveling to as many cities as I could possibly afford
and doing as many book signings as I could set up.
This was the nature of marketing back before the internet
made everyone on the planet our neighbor.
After 16 years of experience in the publishing world,
this simple plan still remains the most effective. It is
the one singular plan used by every successful publishing
company in this industry: THE BOOK TOUR.
RODNEY CHARLES 18
Touring is the tried and true method for selling books,
because ultimately, IT IS ALL ABOUT NETWORKING.
But our lives are so much busier than they have ever
been and very few people have the luxury of time and
the ability to travel from city to city; hence, The New
Model for Promoting Your Book. Done properly, it can
be every bit as effective as a book tour and sometimes
more so.
The book industry is basically a very grassroots industry.
Word of mouth is responsible for 70% of all books
sold. Most of the books that you have purchased in
your lifetime were probably recommended to you by
someone, either a friend, or over the radio, TV, or in
school. In the past, the book tour allowed authors to
start the grassfires of marketing. When an author
appeared in a bookstore, he or she met people who
were interested in similar subject matter and genres.
The bookstore personnel and the managers all listened
to the author’s presentation or reading, and if they
liked what they saw they made a point of keeping their
shelves stocked with that author’s books. Likewise,
when the audience liked what they saw and heard at
a book signing, they would talk to the author and
invite them to reading groups, church gatherings,
classrooms, workshops, symposia, radio stations, TV
shows, newspaper/magazine
Rodney Charles - Personal Name
1st Edition
978-1-4218-9998-5
NONE
Book Marketing Basics
Makerting
English
1stWorld Publishing
2007
1-90
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