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Tourism The International Business
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People travel for business, for pleasure, or for a combination of the two. The vast majority of these people travel
to specific destinations, which represents the building blocks of tourism. Once individuals have the time, money
and motivation to travel and have decided where to go, they need some means to get there. Once at the destination,
these tourists, as they are now called, require some place to stay, some place to eat and drink, something to do
(sightseeing, tennis, golf, skiing, for example), and something to buy as a remembrance of the trip. This is where the
transportation, lodging, food and beverage, sightseeing, recreation, and retailing industries come in.
The shortsighted operator believes that business begins when the customer walks in the front door. The smarter
manager understands that there is a vast world outside the front door (called travel and tourism) that determines
the shape of demand for the business that one is engaged in. Thus, the airlines realize that to sell airline tickets it is
necessary to sell a destination for someone to fly to; the hotel operator realizes that the fortunes of the property are
dependent upon the fortunes of the destination of which it is a part.
That is what this book focuses on. By understanding what travel and tourism is all about, those who operate
businesses that rely on the visitor will be in a better position to take a pro-active role in securing that business for
themselve
Robert Christie Mill - Personal Name
3rd Edition
NONE
Tourism The International Business
Management
English
Global Text
2010
1-277
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