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Principle of Marketing
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The goal of every marketer is to create more value for customers. So it makes sense that our
goal for the fourteenth edition is to continue creating more value for you—our customer.
Our goal is to introduce new marketing students to the fascinating world of modern marketing
in an innovative and comprehensive yet practical and enjoyable way. We’ve poured
over every page, table, figure, fact, and example in an effort to make this the best text from
which to learn about and teach marketing. Enhanced by mymarketinglab, our online homework
and personalized study tool, the fourteenth edition creates exceptional value for both
students and professors
Philip Kotler, Gary Armstrong. - Personal Name
14th Edition
13: 978-0-13-216712-
NONE
Principle of Marketing
Management
2012
1-740
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