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hallenges-and-opportunities-in-international-business
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This chapter introduces you to the study of international business. After reading a
short case study on Google Inc., the Internet search-engine company, you’ll begin to
learn what makes international business such an essential subject for students
around the world. Because international business is a vital ingredient in strategic
management and entrepreneurship, this book uses these complementary
perspectives to help you understand international business. Managers,
entrepreneurs, workers, for-profit and nonprofit organizations, and governments
all have a vested interest in understanding and shaping global business practices
and trends. Section 1.1 "What Is International Business?" gives you a working
definition of international business; Section 1.2 "Who Is Interested in International
Business?" helps you see which actors are likely to have a direct and indirect
interest in it. You’ll then learn about some of the different forms international
businesses take; you’ll also gain a general understanding of the globalization
debate. This debate centers on (1) whether the world is flat, in the sense that all
markets are interconnected and competing unfettered with each other, or (2)
whether differences across countries and markets are more significant than the
commonalities. In fact, some critics negatively describe the “world is flat”
perspective as globaloney! What you’ll discover from the discussion of this debate is
that the world may not be flat in the purest sense, but there are powerful forces,
also called flatteners, at work in the world’s economies. Section 1.5 "Ethics and
International Business" concludes with an introductory discussion of the
relationship between international business and ethics.
Mason A. Carpenter - Personal Name
1st Edition
NONE
hallenges-and-opportunities-in-international-business
Management
English
2001
1-818
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