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The Power of Selling
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You’re about to go on a journey that will take you to places you can’t even imagine. Think about being able to get what you want in life. While that may sound far-fetched, it’s not. You really can get what you want, if you learn to use the right skills. That’s what this book is about.
Selling is a skill that everyone uses every day, no matter what they do for a living. Want to be successful? Learn how to sell. “You can have everything in life you want, if you will just help enough other people get what they want,” according to famous sales expert, Zig Ziglar. That means listening and connecting with people, understanding their needs, what they want, what motivates them, and then capturing their imagination with a reason to buy…from you (Ziglar).
This book is different from other textbooks about selling. While it uses the traditional selling tenets as its foundation, it adapts the concepts to the rapidly changing world of business in today’s environment, including the use of Twitter, LinkedIn, Facebook, blogs, wikis, and other interactive ways of connecting with customers. In addition, this book is filled with many unique approaches to traditional topics. For example, Chapter 10 "The Presentation: The Power of Solving Problems" covers how to create an elevator pitch for your product as well as for your personal brand; Chapter 13 "Follow-Up: The Power of Providing Service That Sells" explains Net Promoter Score, a nontraditional method of measuring of customer satisfaction; and Chapter 15 "Entrepreneurial Selling: The Power of Running Your Own Business" addresses how selling can help you realize your dream of being an entrepreneur and starting your own company