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Electronic Commerce: The Strategic Perspective
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Electronic commerce is a revolution in business practices. If organizations are going to take advantage of new
Internet technologies, then they must take a strategic perspective. That is, care must be taken to make a close link
between corporate strategy and electronic commerce strategy.
In this chapter, we address some essential strategic issues, describe the major themes tackled by this book, and
outline the other chapters. Among the central issues we discuss are defining electronic commerce, identifying the
extent of a firm's Internet usage, explaining how electronic commerce can address the three strategic challenges
facing all firms, and understanding the parameters of disintermediation. Consequently, we start with these issues
1st Edition
NONE
Electronic Commerce: The Strategic Perspective
Management
English
Jacobs Foundation
2008
Switzerland
1-115
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