STRATEGY AND STRATEGIC MANAGEMENT CONCEPTS: ARE THEY RECOGNISED BY MANAGEMENT STUDENTS?

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STRATEGY AND STRATEGIC MANAGEMENT CONCEPTS: ARE THEY RECOGNISED BY MANAGEMENT STUDENTS?

When reviewing strategic thinking, we realize
how this phenomenon has gone through different
phases and semantic contexts. With a millennium
distancing the word from its origins, the
word strategy has had several meanings but
without ever losing its semantic roots. In the
beginning, strategy took on a military
significance and represented the action of
commanding or leading armies in times of war,
i.e. a military campaign [30]. It meant a way of
prevailing over the adversary, a tool of victory in
war and only afterwards was it applied to other
contexts and fields of human relationships:
political, economics, business, among others,
but always retaining in all its uses the semantic
root, to define paths [76].

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Author(s)

Emerson Wagner Mainardes, - Personal Name
Mário L. Raposo - Personal Name
João J. Ferreira, - Personal Name

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