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Excel for Marketing Managers
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This might be a slight exaggeration, but then again, it may not be. I've heard it said that genius
is the ability to spot the obvious. And that is exactly what Excel helps you to do. The problem
most of us have when looking at data is seeing the information that's hidden within.
Successful marketing people know what information is important and how to pull that
information together in order to get what they want from all of their constituencies: their
customers, their CEO’s, their service providers and the members of their teams. Don’t be fooled,
these people aren’t any bigger, better or brighter than you are, they’re just very resourceful and
they know and understand the tools that are at their disposal.
One such tool is Microsoft Excel. Excel is an amazingly powerful tool and it isn’t just for
accounting or financial professionals. Marketing people can use it too
Ivana Taylor and Bill Jelen - Personal Name
1st Edition
1-932802-24-X
NONE
Excel for Marketing Managers
Management
2006
1-195
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