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International Business
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This books offers a European perspective on International Business. In the age of globalization, isn’t that a
contradiction? Why did we set out to write a textbook specifically for you as students in Europe? There are
five considerations why we have been writing this book:
Students learn best from cases and examples that they can relate to. Thus, we have developed a number
of cases and examples specifically for this book that tell the experiences of European businesses. At
the same time, we wish to broaden your horizon and equip you with an understanding of businesses in
different parts of the world. As an international manager you will need to understand both, the regional
and the global dimensions of business. Thus, we also include a large number of cases and examples
from all over the world.
Mike W. Peng and Klaus E. Meyer - Personal Name
1st Edition
NONE
International_Business
Management
2010
1-117
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