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Handbook for Research Professionals
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It’s been said that information is power. This simple cliché underscores the market control and business success that information yields.
Marketing research is about collecting information. While it applies to a wide range of situations, marketing research gives decision-makers the information they need to find solutions to business problems, such as the following
978-0-9849328-1-8
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Handbook for Research Professionals
Research Method
English
Qualtrics Labs Inc.
2012
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