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Road Pricing: Public Perceptions and Program Development
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The transportation system in the United States faces a number of significant challenges, includ- ing inadequate funding, persistent traffic congestion, and associated problems related to pollution, global climate change, sustainable energy, and neighborhood and community quality of life in an automobile-oriented society.
As governments attempt to cope with these pressing issues, the concept of road pricing has been receiving increased attention. Road pricing has gradually moved from economic and policy analy- sis to implemented projects both in the United States and overseas. It has proved effective in addressing the above challenges, while new electronic technologies have eased implementation without the need for manual toll connection. Also, the pilot testing and implementation of vari- ous road pricing approaches have spurred greater understanding of benefits, costs, operations, policy development, and acceptability.
Evidence regarding successful implementation of road pricing projects points to the importance of carefully designed and targeted information dissemination and outreach efforts. Without excep- tion, early and continuing communication and engagement with the many stakeholders and potentially affected parties have been critical for public and political acceptance of pricing propos- als. Several road pricing proposals are known to have failed where communication and engage- ment were inadequate, intermittent, or not in line with lessons about practices most likely to bring success. Successful applications of road pricing have required attentive, responsive, respectful, and tailored communication and engagement.
978-0-309-27632-0
NONE
Management
English
2011
1-147
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