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Introduction to Corporate Finance
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Finance matters! All business students need to understand fi nance. Whether you are
evaluating alternative marketing campaigns or making a new product decision, you
must understand introductory fi nance. Likewise, in your personal life, whether you
want to estimate the amount to save to buy a new car or home or want to decide
whether to buy stocks, bonds, or both for your retirement account, you must understand
fi nance.
As instructors (and former students), however, we realize that fi nance can be an
intimidating subject, especially for students who struggle with quantitative material.
Our initial goal in writing this book was to change that perception by reducing the
intimidation factor and clearly communicating the excitement and relevance that fi -
nance holds for each of us.
Over the past few years we’ve received two types of feedback suggesting that we
achieved our objective of creating an effective, user-friendly text. First, many users
told us about their positive experiences with the book. Second, the book continues to
experience strong and growing success in the market. Our challenge in this new third
edition was to build on our earlier success and become the market-leading introductory
corporate fi nance text. We strongly feel that this edition contains state-of-the-art
pedagogy and features necessary to achieve these goals
John R. Graham and Scott B. Smart - Personal Name
3rd Edition
13: 978-1-133-62853-
NONE
Introduction to Corporate Finance
Management
English
South-Western, Cengage Learning
2012
USA
1-57
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