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The Management of Intangibles
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The question of intangibles is very current. The rapid growth of service
activities over the last twenty years testifies to the fact that intangibles are
a critical issue for corporate management. In addition, the industrial activities
themselves are dematerialised: companies allocate as many resources
to pre- and post productive tasks as they do to production activities strictly
speaking. The productive act becomes, in fact, just one act of value creation
among others. The car manufacturers spend as much money on designing
and selling cars as they do on manufacturing them. Generally, physical
goods and equipment are tending to be seen as of less importance compared
to the whole of the intangible activities within companies. Such evolutions
naturally have an impact on the modes of organisation of work, control
systems and motivation, and the definition of companies’ boundaries. With
the dematerialisation of industrial activities, the physical paradigm died.
Ahmed Bounfour - Personal Name
0-203-46503-2
NONE
Management
English
2003
1-337
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