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CONTEMPORARY STRATEGY ANALYSIS
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Strategy is about winning. This chapter explains what strategy is and why it is important
to success—both for organizations and individuals. We will distinguish strategy from
planning. Strategy is not a detailed plan or program of instructions; it is a unifying theme
that gives coherence and direction to the actions and decisions of an individual or an
organization.
The principal task of this chapter will be to introduce the basic framework for strategy
analysis that underlies this book. I will introduce the two basic components of strategy
analysis: analysis of the external environment of the firm (mainly industry analysis) and
the analysis of the internal environment (primarily analysis of the firm’s resources and
capabilities).
ROBERT M. GRANT - Personal Name
Seventh Edition
978-0-470-74710-0
NONE
Management
English
2010
1-518
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