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Concept of Corporate Strategy
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Organizations are facing exciting and dynamic challenges in the 21st century. In the
gloabalized business, companies require strategic thinking and only by evolving good corporate
strategies can they become strategically competitive. A sustained or sustainable competitive
advantage occurs when firm implements a value – creating strategy of which other companies
are unable to duplicate the benefits or find it too costly to initiate. Corporate strategy includes
the commitments, decisions and actions required for a firm to achieve strategic competitiveness
and earn above average returns. The goals of corporate strategy are challenging not only for
large firms like Microsoft but also for small local computer retail outlets or even dry cleaners.
Table 1.1 lists the top ten strategists in India in 2005.