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How to Prepare Your Business Plan
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A business plan is a comprehensive, written description of the business of an
enterprise. It is a detailed report on a company's products or services, production
techniques, markets and clients, marketing strategy, human resources,
organization, requirements in respect of infrastructure and supplies, financing
requirements, and sources and uses of funds.
The business plan describes the past and present status of a business, but its main
purpose is to present the future of an enterprise. It is normally updated annually
and looks ahead for a period of usually three to five years, depending on the type
of business and the kind of entity.
It is a crucial element in any application for funding, whether to a venture capital
organization or any other investment or lending source. Therefore, it should be
complete, sincere, factual, well structured and reader-friendly.
United Nations Conference on Trade and Development - Organizational Body
NONE
Management
English
2002
1-208
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