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Writing an Effective Business Plan
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Traditionally considered an exercise in corporate discipline, today’s business plans are at the
heart of obtaining financing, forming alliances and recruiting executives. No longer read
exclusively by insiders and traditional lenders, business plans must do more than demonstrate a
sufficient level of competence. Today’s plans have to withstand stiff competition in attracting
funding, key employees, and other desired relationships.
Despite the enormous impact that a well developed business plan will have on a company, many
executives prepare plans that poorly articulate their company and their vision.
Some executives are tempted to simplify the process by choosing from the impressive array
of software products that provide interactive, menu-driven means to create a complete plan.
The use of integrated business plan software products tends to result in boilerplate plans that
funding sources immediately recognize as derived from a “canned” source. Others choose to
employ a professional consultant. Outside advisors are useful for guidance, general advice,
and to review your plan and suggest possible sources of capital. They should not, however, be
your plan’s original authors. Your business plan should convey your own drive and
determination to succeed, and no one can better add that vital element of enthusiasm than you
and your management team.
Deloitte & Touche - Organizational Body
Fourth Edition
NONE
Management
English
2003
1-69
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