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Competitive Strategy
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This elective is about strategic choices. What options do we face? Should we make moves back up the supply chain, or down towards our end customers, or should we stay where we are? Should we stick to our knitting, or diversify into other markets,
and if so which? What about establishing ourselves globally: should we do it, how can we do it, can we afford to do it, can we afford not to do it? These are examples
of dilemmas and decisions that may be encountered in competitive strategy. This elective looks at alternative directions (such as vertical moves, new markets and technologies, international expansion) and alternative means for pursuing these directions (such as internal expansion, contract, acquisition, alliance). Competitive
Strategy develops a set of analytical approaches and tools to help formulate and
evaluate these strategies on a topic by topic basis. The elective as a whole provides a
unified and integrated framework to assist in the process of strategy formulation.
Professor Neil Kay - Personal Name
NONE
Management
English
2014
1-46
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