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Over the decades, Airbus and Boeing, the
two major players have been at loggerheads
for aircraft orders. This case details the
intensity of the rivalry between the two
companies by elucidating facts and figures
of a new aircraft being developed from each
of their stables. Boeing’s 787 Dreamliner
being designed with new composite
material is meant to set industry standards.
As according to the company, this aircraft
would help airliners save fuel costs. The
aircraft is also intended to be tons lighter
than other models. Airbus, on the other
side, with its A350 XWB intends to offer
the airline market with the largest aircraft
it has produced till date. Post, Paris Air
Show and the Dubai Air Show held in 2007,
A350 claims to give a stiff competition to
787. Boeing plans to deliver its Dreamliner
by 2008, and Airbus by 2013. Boeing with
5 years of advantage, and confirmed orders,
industry observers inquire, if Airbus would
beat the time advantage or bank on the
strength of the A350, or better still use the
time to their advantage and modify the
aircraft to being user friendly.
IBS Case Development Centre - Organizational Body
NONE
Management
English
2009
1-71
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