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Integrating Business Models and Strategy for Sustained Competitive Advantage
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This thesis studies the business model as a possible integrator of different strategic perspectives on firms‟ sustained competitive advantage. It presents the arguments for viewing the business model as a concept closely related to strategy in general and competitive advantage in particular. Furthermore, it reviews existing business model literature in order to determine how this field can contribute to our understanding of sustained competitive advantage.
Despite the increase of interest in the term business model by academics and managers, no common definition has yet been accepted by the business community (Shafer et al., 2005). On one hand, Porter (2001) argues that the talk about business models has substituted the talk about strategy and competitive advantage and that the business model approach to management is an “invitation for faulty thinking and self-delusion” (p.73). On the other hand, the study conducted in this thesis and the review of existing business model literature show that the business model can in fact be integrated with strategy in order to create a wider understanding of a firm‟s sustained competitive advantage.
Caroline Ramos Korsaa Cand.Merc. SMC - Personal Name
NONE
Management
English
2010
1-137
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