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Business Model Generation
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The starting point for any good discussion, meeting,
or workshop on business model innovation should
be a shared understanding of what a business model
actually is. We need a business model concept that
everybody understands: one that facilitates description
and discussion. We need to start from the same
point and talk about the same thing. The challenge is
that the concept must be simple, relevant, and intuitively
understandable, while not oversimplifying the
complexities of how enterprises function.
In the following pages we oΩer a concept that allows
you to describe and think through the business model
of your organization, your competitors, or any other
enterprise. This concept has been applied and tested
around the world and is already used in organizations
such as IBM, Ericsson, Deloitte, the Public Works and
Government Services of Canada, and many more.
Alexander Osterwalder & Yves Pigneur - Personal Name
978-2-8399-0580-0
NONE
Management
English
2009
1-72
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