Record Detail Back
BUSINESS BUILDER 1 HOW TO DEVELOP AND USE A BUSINESS PLAN
For any business to be successful, it must be started and operated with a clear understanding of its customers, its internal strengths, its competitive environment, and a vision of how it will evolve to compete in the future. A business also needs money to start, to operate, and to grow. By expending the effort to develop a comprehensive business plan, you will have a powerful tool for attracting investors. Your business plan is the roadmap for your company. It clearly states where you are, how you got there, and how you plan to proceed.
This Business Builder guides you through the process of developing a comprehensive business plan. Although businesses may vary with regard to the products or services they offer, there are specific elements a potential investor will look for in any business plan. Therefore, every well thought-out business plan includes a description of products and services, a competitive analysis, a marketing plan, a management plan, and a financial plan. Your business plan will provide you and potential investors or lenders with a clear understanding of your objectives, strategies, and financial viability.