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Case Analysis of Barnes & Noble
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Barnes and Noble have three main issues of concern. First, Barnes and Noble is unable to find sufficient leadership in its boardroom. Leadership is struggling to deal with the ongoing issue of selling the company. An agreement to specific terms of selling the company will never be achieved unless the company hires a third party consultant to mediate the issue. A third party consultant will ensure the best overall result for the company and its shareholders. The hard part is deciding the right consultant to hire. The important thing is to make a decision quick because the company is fragile and each day value is lost. A consultant will provide much needed stability to the company which will increase confidence for interested buyers.
The second issue of main concern is that profit margins are decreasing for Barnes and Noble. Competitors such as Amazon are currently stealing market share causing profits to fall. Increased government regulation on the online retail sector of books is also driving up the cost of online sales. To solve this issue Barnes and Noble needs to realize that its stores can be a key asset to the company. Amazon does not have any stores and is unable to provide face to face interaction. Barnes and Nobles should use its bookstores to market its eBook to consumers. Employees inside the store should be able to demonstrate the Nook thoroughly to give customers a clear understanding of the products capabilities. By marketing these products inside current stores, Barnes and Noble will reach a diverse customer group. Ultimately this will allow the company to gain a competitive advantage over rivals such as Amazon. This competitive advantage will most likely stabilize or even increase current profit margins.
NONE
Management
English
2010
1-29
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