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Building Competitive Advantage Through Human Capital
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This paper reconsiders influence of intellectual capital on competitiveness of a company (micro- competitiveness) and national economy (macro-competitiveness). Bearing in mind that competitiveness of national economy has been dominantly defined by competitiveness of its companies, this research focuses on analysis of different aspects of intellectual capital in the light of micro-competitiveness referring to competitiveness of companies, as well as their relative advantage over other companies in terms of unit expenses, product quality and other value related elements company delivers to its consumers. Intellectual capital has been examined as a composite composed of three main components: human, structural and relationship capital. Special attention has been devoted to knowledge as the most important element of human and intellectual capital and key determinant of sustainable competitive advantage in ‘knowledge based economy.”
Maja Djurica, Nina Djurica and Radmila Janicic - Personal Name
NONE
Management
English
2014
1-6
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