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Management
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What does a well-run company look like? You might say that it is popular or that its sales are high, but these can be fleeting things. You could say that it has a famous brand or a prominent leader, but familiar brands and well-publicized leaders can fall from grace. You can say that a well-managed company makes a big profit, but most busi- ness experts agree that a better measure of success is the company’s long-term value.
Using long-term value as the performance measure, three professors writing for Harvard Business Review iden- tified the best-performing chief executive officers (CEOs), or top managers. For each company’s CEO, they looked at how the company’s value changed while that person held the top job. By that measure, the best living CEO was Jeffrey P. Bezos of online retailer Amazon (number two after Apple’s Steve Jobs, who recently succumbed to cancer). Since 1996, Amazon under Bezos has delivered returns of 12,266 percent on shareholders’ investments, and the company’s value has risen by $111 billion.
To generate such breathtaking growth, Bezos has to get a lot of things right. As an early entrant into the then-revolutionary online marketplace, he was a visionary about the Internet’s potential. At the same time, Bezos has consistently insisted to investors and employees that the company would take a long-term view, recognizing that the smartest innovations may take time to pay off. (This is especially true given Amazon’s practice of keep- ing costs and prices as low as possible.)
Thomas S. Bateman and Scott A. Snell - Personal Name
1st Edtion
978-0-07-786254-1
NONE
Management
Management
English
McGraw-Hill Education.
2013
USA
1-744
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