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How the Stock Market Works
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Making money demands effort, whether working for a salary or investing. You get nothing for nothing. Anyone who tells you the stock market is an absolute doddle, and money for old rope, is either a conman or a fool. And the proof of that became very clear with the stock market depressions starting in 2007. But doing a bit of work does not necessarily mean heavy mathematics and several hours every day with the financial press, the internet and company reports – though a bit of all those is vital – but it does mean taking the trouble to learn the language, doing a bit of research and thinking through what it is you really want and what price you are prepared to pay for it. At the very least that learning will put the investor on a more even footing with the people trying to sell.
It has been hard enough earning the money, so this book helps with the little bit extra to make sure the cash is not wasted.
There are few general rules about investment but the most important is very simple: if something or somebody offers a substantially higher profit than you can get elsewhere, there is a risk attached. The world of investment is pretty sophisticated and pretty efficient (in the economists’ sense that participants can be fairly well informed), so everything has a price. And the price for higher returns is higher risk. There is nothing wrong in that – Chapter 5 sets out how to decide what your acceptable level is – but the point is it has to be a conscious decision to accept the dangers rather than make a greedy grab for what seems a bargain.
Michael Becket - Personal Name
4th Edition
978-0-7494-6402-8
NONE
How the Stock Market Works
Management
English
2012
USA
1-184
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