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Success in Programming
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“What an amazing job you have,” a developer recently told me during a break at a conference. “You seem so passionate about it. i wish i could be paid to do something i like, too.” Sadly, he was not the first one to tell me something like this, and he won’t be the last. How can great developers reach the next level and do what they like for a living? How come someone like me, an average developer, was able to get his dream job and be where he is today? Then it struck me: i know the secret sauce—it’s personal branding! Sharing is part of my Dna. i’ve always shared my knowledge, expertise, and passion with others. Why should i keep the formula that has been so lucrative for me a secret? i want to share what i know about personal branding with my fellow developers. i want to help people wake up on mondays and be happy to go to work. i want to help others be as successful as i have been, no matter their definition of success. i began sharing the idea of thinking about yourself as a brand by giving talks at conferences. The feedback from the audience was astonishing, and i was only scratching the surface. They wanted more, they deserved more, and i wanted to give more. i wanted to educate as many developers as i could on personal branding. To achieve my goal, i needed a way of reaching many developers—something a bit more structured than a series of blog posts. That’s how the idea of writing a book came to mind. What you have in your hands now is the final result of putting that secret sauce into words. i decided to share with you part of my story, my failures, and my successes. From now on, when developers approach about achieving success in programming, i know i’ll have the perfect recipe for them.
Frédéric Harper - Personal Name
978-1-4842-0001-8
NONE
Information Technology
English
2015
1-165
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