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Social Networks in Health Care
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Public, Internet-based social networks can enable communication, collaboration and information collection and sharing in the health care space. About one-third of Americans who go online to research their health currently use social networks to find fellow patients and discuss their conditions,1,2 and 36 percent of social network users evaluate and leverage other consumers’ knowledge before making health care decisions.3 Social networks hold considerable potential value for health care organizations because they can be used to reach stakeholders, aggregate information and leverage collaboration.
This issue brief offers a high-level overview of social networking, its industry and societal impacts; describes social networking initiatives in health care; provides key applications by health care sector; compares health care’s efforts to other industries and offers industry implications.
Paul H. Keckley, Ph.D. - Personal Name
NONE
Information Technology
English
2010
1-9
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