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Best Practices for Transportation Agency Use of Social Media
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Social media constitutes a group of online applications that encourages users to create content and interact with one another. Examples include blogs, social and professional networking sites like Facebook and LinkedIn, micro-blogging sites such as Twitter, media-sharing sites like YouTube and Flickr, social aggregation applications like Pinterest, and location-based sites like Foursquare. Sometimes called social networking or Web 2.0, social media provides government transportation agencies with unparalleled opportunities to connect with their customers. These connections may take many forms, but they all can help agencies engage with their stakeholders and personalize what can otherwise seem like a faceless bureaucracy. Transportation agencies have begun to adopt these networking tools, and their reasons for doing so typically fall into seven broad categories.
Susan Bregman and Kari Edison Watkins, PhD - Personal Name
978-1-4665-6861-7
NONE
Information Technology
English
2014
1-312
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