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“We ultimately presented three marks that represented very different takes on research. Each had a compelling narrative linked directly to the strategy,” Kribbs explains. “Having this conceptual foundation in place helps our clients talk about the logo beyond aesthetics and gives any nonvisual stakeholders information to respond to. The logo that became the front-runner appears as if you were observing a cell culture through a microscope. The dots and dashes can also read as data and a modern approach to research. Some also saw a globe, cueing the global impact that Fred Hutch has on the world.”
Andy Kribbs - Personal Name
NONE
Information Technology
English
2000
1-22
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