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The Design Funnel
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Would you like a process to create more consistently creative work which distinguishes itself from the work of your peers? Would you like a process which would help translate the often vague, unclear wishes of your clients (and yourself, for that matter) into a clear and solid basis for your design? This manifesto will show you how.
Everyone has their own processes, their own way of working. Many fields also have popularized processes for achieving a desired outcome. And with the field of design comes a special challenge.
Design’s reliance on creativity has the same effect as on many of the arts; people tend to attribute great design to some rare, almost magical ability. You either have it or you don’t. And to a certain extent this is true. The best design is most often created by extremely talented individuals, people who’ve spent years exercising their creativity and fine-tuning their design sense. Talent certainly has its place in design. But the law of contrast is also at work. Good design is good in comparison to bad design. And there’s LOTS of bad design.