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The myths of innovation
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The goal is to use myths about innovation to understand how innovations happen. Each chapter discusses one myth, explores why it’s popular, and then uses the history of innovations—recent and ancient—to explain the truth. Although debunking and demys- tifying does take place, the intent is to clarify how innovation hap- pens so that you’ll better understand the world around you and can avoid mistakes should you attempt innovation yourself. My job as author is to:
1. Identify myths about innovation. 2. Explain why they’re popular. 3. Explore and teach from the truth.
The book takes on business, scientific, and technological innova- tion all at once, striking at the roots of the innovation tree more than the branches. Even if you are aware of many of the myths, you won’t be bored by their dissection; the related truths are often more interesting than the myths themselves.
SCOTT BERKUN - Personal Name
978-0-596-52705-1
NONE
Information Technology
English
2007
1-194
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