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The Hardware Startup
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If you’re reading this book, it’s likely because you’ve decided to start, or are thinking about starting, a hardware company. Congratula- tions! Launching a hardware startup is an exciting and challenging under- taking. There’s a saying: “Hardware is hard.” You have to navigate the complexities of prototyping and manufacturing, the daunting optimiza- tion problems of pricing and logistics, and the challenges of branding and marketing. And you’ll be doing it all on a pretty tight budget. But today—right now!—is probably the best time in history to be starting your company. Technological advances, economic experiments, and societal connections have facilitated the growth of an ecosystem that enables founders to launch hardware companies with fewer obstacles than ever before. Before we get into the specifics of getting your business off the ground, let’s set the stage by discussing some important influences that have brought the ecosystem to where it is today.
Renee DiResta, Brady Forrest, and Ryan Vinyard - Personal Name
978-1-449-37103-6
NONE
Information Technology
English
2015
1-323
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