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STATISTICAL METHODS IN E-COMMERCE RESEARCH
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Electronic commerce (e-commerce) is part of our everyday lives. Whether we purchase a book on Amazon.com, sell a DVD on eBay.com, or click on a sponsored link on Google.com, e-commerce surrounds us. E-commerce also produces a large amount of data: When we click, bid, rate, or pay, our digital “footprints” are recorded and stored. Yet, despite this abundance of available data, the field of statistics has, at least to date, played a rather minor role in contributing to the development of methods for empirical research related to e-commerce. The goal of this book is to change that situation by highlighting the many statistical challenges that e-commerce data pose, by describing some of the methods currently being used and developed, and by enga- ging researchers in this exciting interdisciplinary area. The chapters are written by researchers and practitioners from the fields of statistics, data mining, computer science, information systems, and marketing.
WOLFGANG JANK AND GALIT SHMUELI - Personal Name
978-0-470-12012-5
NONE
Accounting
English
2008
1-428
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