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Essentials of Strategic Management
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In this book, we argue that the strategies a company’s managers pursue have
a major impact on its performance relative to rivals. A strategy is a set of actions
that managers take to increase their company’s performance relative to rivals.
If a company’s strategy does result in superior performance, it is said to have a
competitive advantage.
Much of this book is about identifying and describing the strategies that managers
can pursue to achieve superior performance. A central aim of this book is to give
you a thorough understanding of the analytical techniques and skills necessary to
identify and implement strategies successfully. The fi rst step toward achieving this
objective is to describe in more detail what superior performance and competitive
advantage mean.
2nd Edition
1-111-52519-6
NONE
Essentials of Strategic Management
Management
English
South-Western, Cengage Learning
2012
1-30
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