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THE CONTRIBUTION OF BUSINESS INTELLIGENCE TO STRATEGIC MANAGEMENT
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This dissertation’s subject deals with both my past experiences and my future
expectations. With the degree of master in applied economics I have always been
attracted to strategic management because of its big thinking features. Like a military
general such as Sun Tzu, defining the corporate direction taking all game theories into
account like a chess game is definitely one of my passions. Therefore I would like to dig
into this material even more thoroughly and discover what data and information sources
are needed to defining this corporate strategy. Concerning my future expectations,
business intelligence is likely to boom for the next few years. When Big US business
intelligence software providers such as SAS, MicroStrategy and Business Objects
announced their 2004 company results, expectations on Wall Street were abundantly
exceeded. Also in 2005 the turnover of this sector increased exponentially. Therefore, I
am quite confident in the next few years business intelligence will even more boom in
Western Europe than it does now. As you will see in chapter 3, business intelligence is
not just about IT, it deals with processing of business information. Therefore, aligning
business intelligence with strategic management was in my opinion a nice subject for
this dissertation.
Jochen Fries - Personal Name
NONE
THE CONTRIBUTION OF BUSINESS INTELLIGENCE TO STRATEGIC MANAGEMENT
Management
English
2006
1-78
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