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THE IMPORTANCE OF STRATEGIC MANAGEMENT: A case study of H&M
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Hennes & Mauritz (H&M) is a 100 billion Sweden company, engaged in designing and
retailing of fashion apparel and accessories. The company offers a range of apparel,
cosmetics, footwear and accessories for men, women, children and teenagers. H&M
primarily operates in Europe, North America and Asia, and has a presence in over 38
countries. The company is headquartered in Stockholm, Sweden and employs
approximately 87,000 people on a full-time basis.
This thesis focused on the strategic management of H&M company. The main research
problem was to make an in-depth analysis of its marketing strategy and how to
implement it. The main research method was a qualitative research by analyzing their
company data, annual reports and making interviews with the manager, staffs and
customers in Kuopio shop
Ding Huiru - Personal Name
NONE
THE IMPORTANCE OF STRATEGIC MANAGEMENT: A case study of H&M
Management
English
2011
1-77
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