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Strategic Management Concepts & Cases
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Our goal in writing each edition of this book is to present a new, up-to-date standard for
explaining the strategic management process. To reach this goal with the 8th edition of
our market-leading text, we again present you with an intellectually rich yet thoroughly
practical analysis of strategic management.
With each new edition, we are challenged and invigorated by the goal of establishing a
new standard for presenting strategic management knowledge in a readable style. To prepare
for each new edition, we carefully study the most recent academic research to ensure
that the strategic management content we present to you is highly current and relevant
for organizations. In addition, we continuously read articles appearing in many different
business publications (e.g., Wall Street Journal, BusinessWeek, Fortune, Financial Times,
and Forbes, to name just a few); we do this to identify valuable examples of how companies
use the strategic management process. Though many of the hundreds of companies
we discuss in the book will be quite familiar to you, some companies will likely be new to
you as well. One reason for this is that we use examples of companies from around the
world to demonstrate how globalized business has become. To maximize your opportunities
to learn as you read and think about how actual companies use strategic management
tools, techniques, and concepts (based on the most current research), we emphasize
a lively and user-friendly writing style.
Several characteristics of this 8th edition of our book will enhance your learning
opportunities:
• This book presents you with the most comprehensive and thorough coverage of strategic
management that is available in the market.
• The research used in this book is drawn from the “classics” as well as the most recent
contributions to the strategic management literature. The historically significant
“classic” research provides the foundation for much of what is known about strategic
management; the most recent contributions reveal insights about how to effectively
use strategic management in the complex, global business environment in which most
firms operate while trying to outperform their competitors. Our book also presents
you with many examples of how firms use the strategic management tools, techniques,
and concepts developed by leading researchers. Indeed, this book is strongly application
oriented and presents you, our readers, with a vast number of examples and applications
of strategic management concepts, techniques, and tools.
8
0-324-58112-2
NONE
Strategic Management Concepts & Cases
Management
English
South-Western, a part of Cengage Learning.
2009
1-843
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