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Information Technology and the Networked Economy
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As in the first edition, Information Technology and the Networked Economy, Second
Edition is divided into sections. W ith the addition of a new chapter on electronic
commerce technology and the refocusing of the existing electronic commerce
chapter to concentrate on strategy, the book now includes a new section on electronic
commerce. This combination of electronic commerce strategy and technology
provides students with an understanding of the "what" and "how" of electronic
commerce. In addition to this new chapter and section, every chapter has been
extensively updated to take into account the continuing changes in the global networked
economy brought about by advances in information technology. This
updating includes new information on existing topics, extensive revisions to entire
sections to include the latest information, and, in several cases, sections on new topics.
For example, the chapter on electronic commerce strategy includes the new
topics of threats to business from the Internet and strategies for countering these
threats.All key terms are now defined in the margin as they occur for easy reference
by the reader.
In addition, all boxed features are either new or have been extensively updated
from the first edition. They have also been renamed to better reflect the focus of each
type of box. Many of the quick review questions within chapters have been rewritten,
as have the review questions at the end of chapters. In addition, the number of review
questions has been doubled from 10 to 20.The discussion questions have been rewritten
and expanded, and a new type of end-of-chapter exercise, Research Questions,
has been added. These questions ask readers to carry out research, either on the Web
or in person, and to write a paper or create a presentation on their findings. The
W ildOutfitters.com case at the end of each chapter has similarly been updated.
Patrick McKeown - Personal Name
2nd Edition
NONE
Information Technology and the Networked Economy
Information Technology
English
2009
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