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Management Information Systems
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This book has been carefully designed for business school students who want
an in-depth look at how today’s business firms use information technologies
and systems to achieve corporate objectives. The Arab World Edition builds on
the strengths of Laudon and Laudon’s excellent textbook, incorporating new
material of particular relevance to students in the Arab world. This edition
includes new case studies, examples, and topics from across the Arab region,
including a wide range of Arab businesses and industry sectors. It also continues
to draw on global examples, offering students a balanced view of both the
regional and global developments in management information systems.
Information systems are one of the major tools available to business managers
for achieving operational excellence, developing new products and services,
improving decision making, and achieving competitive advantage. Students
will find here the most up-to-date and comprehensive overview of information
systems used by business firms today.
When interviewing potential employees, business firms often look for new
hires who know how to use information systems and technologies for achieving
bottom-line business results. Regardless of whether a student is an accounting,
finance, management, operations management, marketing, or information
systems major, the knowledge and information found in this book will be valuable
throughout a business career.
978-1-4082-7160-5
NONE
Management Information Systems
Management
English
Pearson Education Limited
2013
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