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International Business and Management
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Part 1 contains a single chapter - An Introduction to International
Business & Management which aims to describe the nature and
composition of international organizations are and examine why they
exist. We start with a case study of one of Europe’s largest international
organizations (Nestlé). The case study highlights several important
concepts such as the environment and globalization, strategy, corporate
social responsibility, change and leadership – all of which are considered
in detail throughout the second part of the book. In chapter 1 we introduce
the fundamental challenges faced by the international organization and
discuss the major assumptions that guide resultant decisions and
behaviour.
International Organizations are considered as a bundle of resources,
scattered around the globe and brought together by shared goals,
common assumptions and the need to perform in a manner that assures
such goals are met. In meeting goals international organizations must be
both effective and efficient in the way resources are utilised. Perhaps the
most important assumption governing business activities and the
organisation and utilisation of resources concerns the way the
organization interprets the worldwide marketplace. The international
organization may adopt a convergence and integrated view – the world is
a single market – or divergent view – the world is a collection of many
(country) markets. Through the opening case study we examine Nestlé’s
market assumptions and then market assumptions of other organizations
throughout the book. We will note implications for strategy, organizational
structure, processes and activities and systems
Phil Kelly - Personal Name
1st Edition
NONE
International Business and Management
Management
English
2009
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