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Strategic Management Theory
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Since the eighth edition was published, this book has strengthened its position as a
market leader in the Strategic Management market. This tells us that we continue
to meet the expectations of existing users and attract many new users to our book.
It is clear that most strategy instructors share with us a concern for our currency in
the text and its examples to ensure that cutting-edge issues and new developments in
strategic management are continually addressed.
Just as in the last edition, our objective in writing the ninth edition has been to
maintain all that was good about prior editions. As we move steadily into the second
decade of the 21st Century, we continue to refi ne our approach by expanding our
discussion of established strategic management issues and adding new material as
management trends develop to present a more complete, clear, and current account
of strategic management. We believe that the result is a book that is more closely
aligned with the needs of today’s professors and students and with the realities of
competition in the global environment.
8th Edition
NONE
Strategic Management Theory
Strategic Management
English
South-Western, Cengage Learning
2010
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