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STRATEGIC MANAGEMENT FOR SMALL AND MEDIUM ENTERPRISES
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A research was set out to evaluate strategic planning as a management tool for the small
and medium enterprises, with a view to help them achieve a more predictable and stable
growth, over the long term. By and large, the usual framework of analysis, choice and
implementation of strategy was followed. Emphasis had been directed on the threat
aspects, which most SMEs had taken for granted. SMEs are also urged to take a hard look
at some of the strategic tools which had not gained much popularity or acceptance, such
as the Government Assistance Schemes, KSFs-Competence Matrix, Baseline
information, Impact Analysis etc. Discussions had been kept simple, while retaining the
essence, with the SMEs in mind. Elaborate, abstract and overly academic perspectives
had been sidelined, to ensure relevance.
Empirical evidence in the forms of survey findings, case study and views of senior
business professionals were considered to reconcile the documentary research, in arriving
at the final conclusions. Care was also taken to maintain objectivity, which could be
easily affected with the writer’s own 25 years of business experience and the resultant
paradigms formed.
The conclusion is that strategic management is largely relevant to SMEs. And so long as
due attention is paid to threats and crisis handling, the vulnerability of SMEs should be
reduced
Chiew Ming Chak, - Personal Name
NONE
STRATEGIC MANAGEMENT FOR SMALL AND MEDIUM ENTERPRISES
Strategic Management
English
1998
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