SOCIAL CRM AND DIGITAL MARKETING COMMUNICATION IN B2B RELATIONSHIPS

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SOCIAL CRM AND DIGITAL MARKETING COMMUNICATION IN B2B RELATIONSHIPS

Statement of Responsibility

Author(s)

arketing Master’s Thesis December 2011 Author: Marjo Himanen Instructor: Heikki Karjaluoto - Personal Name

Edition

Call Number

ISBN/ISSN

Subject(s)

SOCIAL CRM AND DIGITAL MARKETING COMMUNICATION IN

Classification

NONE

Series Title

GMD

Management

Language

English

Publisher

Publishing Year

Publishing Place

Collation

1-102

Specific Detail Info

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