Record Detail Back
International business
- Share to:
The overarching logic of the book is intuitive—organized around answers to the what, where, why, and how of international business.
WHAT? Section one introduces what is international business and who has an interest in it. Students will sift through the globalization debate and understanding the impact of ethics on global businesses. Additionally, students will explore the evolution of international trade from past to present, with a focus on how firms and professionals can better understand today’s complex global business arena by understanding the impact of political and legal factors. The section concludes with a chapter on understanding how cultures are defined and the impact on business interactions and practices with tangible tips for negotiating across cultures.
WHERE? Section two develops student knowledge about key face