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Strategic Marketing Management Planning, implementation and control Third edition
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Strategic Marketing Management
Author(s)
: Ruldolf Structz - Chris Hackley - Dominic Barton, Roberto Newell, Gregory Wilson - Ivana Taylor and Bill Jelen - PHILIP KOTLER,KEVIN LANE KELLER - John Williams - Richard M.S. Wilson, Colin Gilligan -
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Strategic Marketing Management
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: Richard M.S. Wilson and Colin Gilligan -
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