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Strategic Marketing Management
Author(s)
: Ruldolf Structz - Chris Hackley - Dominic Barton, Roberto Newell, Gregory Wilson - Ivana Taylor and Bill Jelen - PHILIP KOTLER,KEVIN LANE KELLER - John Williams - Richard M.S. Wilson, Colin Gilligan -
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CREATING BRAND EQUITY
Author(s)
: Philip Kotler and Kevin Lane Keller. -
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Marketing management
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: Philip Kotler and Kevin Lane Keller. -
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BRANDS AND BRANDING: RESEARCH FINDINGS AND FUTURE PRIORITIES
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: Kevin Lane Keller and Donald R. Lehmann -
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BRANDS AND BRANDING: RESEARCH FINDINGS AND FUTURE PRIORITIES
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: Kevin Lane Keller - Donald R. Lehmann -
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